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European Youth Information and Counselling Agency
87, Route de Thionville L-2611 Luxembourg
Tel.: +352 24873992 - Fax: +352 26293215
Email: secretariat(at)eryica.org

Youtube campaign with over 250,000 views to promote a youth event

From 14-16 October 2016, the youth conference Webdays 2016 took place in Berlin. "Your data, your security, your opinion" - this motto describes what the conference was all about: young people discussed data security and consumer protection on the Internet. In order to hear what young people have to say about digital issues, they debated in workshops with experts. 

To attract the attention of young people for this event and to motivate them to take part in discussions on different issues beforehand, four so called "YouTube Stars" were involved in the marketing strategy of IJAB. The four "YouTubers" addressed their fans on their popular YouTube channels and called on them to sign up for the conference and to discuss the topics in the comment section. To keep it authentic, all of them chose a topic which would fit into their channels. Central questions of the videos were: "Isn't the Internet just a waste of time?", "What is the darknet?", "Are we heading for cyber war?", or "Can digital participation really change anything?"

Read more about the practice's achievements on Chapter 1.2 in SHEryica - Good Practice in Youth Information booklet.

European Youth Information and Counselling Agency
87, Route de Thionville L-2611 Luxembourg
Tel.: +352 24873992 - Fax: +352 26293215
Email: secretariat(at)eryica.org