ALTYO

ALTYO

Advocacy and lobbying training for youth organisations

COURSE INFO

  • Duration: min. 3 days / 6 weeks

  • Manual available in English 

  • Learning environment: face-to-face / eLearning

 

training description

This course provides basic information and understanding of the concept of advocacy and lobbying, particularly in the context of the dialogue between civil society organisations (CSO) and the governmental sector.

The course gives an understanding of advocacy and lobbying as instruments that can be successfully used by CSOs in the process of making institutionalized and legal changes on local, regional and national level.

Based on the trainers’ experience, practical examples are shared with regards to European practices in advocacy and lobbying. A written assignment completes the course to provide further reflection.

 
  • Area 1: Advocacy in youth work

    Session 1.1 Introduction to the advocacy training and participants

    Session 1.2 Youth Information work and advocacy

    Session 1.3 Environment of advocacy

    Area 2: What is advocacy?

    Session 2.1 What distinguishes an advocacy campaign

    Session 2.2 Introduction to EU Lobbying and EU policy making

    Session 2.3 New trends in Advocacy: role of social media and case study of a successful campaign

    Area 3: How to develop an advocacy campaign

    Session 3.1 Steps of advocacy and the 10-step Citizen Lobbyist Guide

    Session 3.2 Setting advocacy objective: Pick your battle and Do your homework

    Session 3.3 Mapping your lobbying environment and Stakeholder analysis

    Session 3.4 Draw up a lobbying plan

    Session 3.5 Building networks and how to pick your allies

    Session 3.6: Raise Money

    Session 3.7 Identifying your target audience

    Session 3.8 How to formulate a message

    Session 3.9 Creating your advocacy and lobbying tools

    Session 3.10 Campaigning Plan: Monitoring and Implementation

    Session 3.11 Creating a timeline with a project management tool

 
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