Launch of the Young Scot Newsletter: A Direct Line to Young People

2024

Launch of the Young Scot Newsletter: A Direct Line to Young People

Young Scot has launched a vibrant newsletter to inform young people in Scotland of the breadth of offers, discounts and opportunities available to them via Young Scot Membership.

The specialist membership platform is a one-stop shop for finding opportunities, winning prizes, and collecting points for completing activities. It is accessed by over 140,000 young people.

The research-led design informed the decision to create short, easy-to-read articles accompanied by eye-catching GIFs highlighting the latest offers—mirroring the content young people engage with on social media. 

Launched as a direct method of keeping young people informed, the newsletter has exceeded expectations with an impressive opening rate of over 45%. It ensures young people stay connected to valuable resources, prizes, and campaigns directly through their inboxes.