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Half & Twice Half & Twice

Campaign to reinforce self-image of youth in the covid-19 era

In June 2020, after easing the lockdown, staff working with teenagers and youth identified an intensive campaign to discredit the attitude of teenagers in conventional media as well as in social media. San Fernando del Henares Youth Centre thought it was their duty to counteract this situation through the social media campaign #elpoderdelajuventud.

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